The basic innovation program is aimed for companies who want to receive full training in the development of innovation projects and who already have a basic knowledge in these concepts.
It is designed for companies in early states of transforming their own business models, of rethinking new strategies or want to develop innovation skills in their professionals.
The goal of this program is to improve the assistants skills and give them tools to develop innovation projects inside the company.
From our methodology, innovation can be decided in 4 areas of knowledge which, aligned in a process, allow the participants to develop product and service innovations. This basic innovation program is structured in 4 modules of 8 hours each. In total, 32 training hours.
These modules revolve around four areas of knowledge:
Creativity: The first to face any process of innovation is to understand the basic rules that a team must implement when starting an innovation project. In this session, creative problem solving and team building are taught in order to develop new creative concepts.
Research: Once the game rules are understood, we start incorporating research methodologies to generate insight that will allow the team to be inspired by the users and generate innovative solutions. For this, the second workshop is aimed towards learning techniques and tools under the discipline of design research, inspired by techniques of ethnography, sociology and anthropology. Thus, practitioners learn to use generative social research to detect stimuli and areas of opportunity to generate innovation.
Design: This third training module is aimed to incorporate the knowledge of research in the design and solution conceptualisation phase. In this workshop the basics of the discipline service design will be learned, and participants learn what tools are useful for designing user-based experiences.
Business: In this last workshop participants are taught the discipline of Business Design, in which they may incorporate business reflections on the conceptual designs of the previous phase. This allows the design of value propositions and business models on which to base the process of innovation.